Approximately one-third of businesses with employees fail within their first two years according to data from the SBA. While this article isn’t going to dissect the wide range of reasons a business may fail, it will highlight one of the main factors for business success: consistent lead generation.
For your venture to scale quickly and consistently turn a profit, you must learn how to get business leads.
What Is Lead Generation in Marketing?
Lead generation in marketing is the act of gaining actionable customer interest for your business’s output. This typically involves a customer initiating a conversation or providing you with their contact information for follow-up regarding your business’s products or services.
For example, for a law firm to generate business leads, they might receive:
- A form submission from a potential client that is inquiring about their services.
- A phone call from a potential client to set up a consultation.
- A direct message on social media asking about their rates.
- An email from a potential client who is asking to schedule a consultation.
Before building out your strategy, take a look at the following ways to generate leads for your business.
- Direct Engagement
- Generate Leads on LinkedIn
- Advertise and Retarget
- Ask for Referrals from Current Customers
- Write Guest Blogs
- Rank in search engines to generate leads
- Answer Forum Questions
- Offer a Free Tool or Lead Generation Magnet
- Influencer Interviews
- Start Networking
- Create an Email Offer
- Create Helpful Blog Comments
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