No matter what type of ad you’re running, the more it stands out, the more effective it is. Advertising has definitely changed a lot over the past few decades, but there are many principles that you can still apply to most types of ad to help attract customers. Check out this list of tried-and-true tips and tricks for creating stand-out ads.
- Do market research on your customers.
- Speak directly to your customers.
- Write an intriguing headline to get attention.
- Use short, simple messages to support your product.
- Include a call to action.
- Use a unique, eye-catching visual.
- Incorporate current events in your ads.
- Use clear and consistent branding.
- Try working humor into your ad.
- Tell a story with your ad.
- Strive to create original ad content.
- Optimize digital ads for mobile.
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